Written by B2B PR Case Study: Driving Record Media Coverage for the UK’s Leading Electric Vehicle & Clean Technology Events
Everything Electric UK is the UK’s leading consumer and industry platform dedicated to electric vehicles, clean technology and sustainable living. In 2025, the brand delivered two flagship events in London and Hampshire, bringing together global EV manufacturers, clean tech innovators, policymakers and consumers.
As the appointed B2B PR agency partner, our remit was to deliver a high-impact, integrated communications programme that would scale national and international media visibility, support exhibitor launches, and position Everything Electric as the authoritative voice in UK electrification.
Objectives
The PR strategy was designed to achieve clear, measurable B2B outcomes:
- Increase national and trade media awareness ahead of both Everything Electric UK events.
- Secure high-impact media coverage for exhibitors launching new electric vehicles and clean technologies
- Position Everything Electric as a trusted authority on EV adoption and sustainable lifestyles.
- Generate global visibility through international broadcast and syndicated media.
- Build awareness and engagement for Zapheap, a new EV-focused content series launched and filmed live at Everything Electric Farnborough.
Strategy & Approach
Working in close partnership with the Everything Electric leadership and communications team, we delivered a fully integrated B2B PR and media relations programme combining proactive storytelling, reactive press office support and on-site media activation.
Key Strategic Elements
- Proactive media strategy aligned to exhibitor announcements, EV launches and industry trends.
- Targeted B2B and national media pitching, supported by expert commentary and spokesperson placement
- High-profile exhibitor launch campaigns, designed to deliver standout coverage within crowded news cycles
- Editorial preview campaigns highlighting headline attractions, innovations and key themes
- Strategic support for a curated on-site media tour, maximising journalist access to spokespeople, product launches and experiences
- Full-service on-site press office and media hosting, ensuring premium journalist engagement and consistent messaging
Media Coverage & Reach
The campaign delivered sustained visibility throughout 2025, significantly elevating Everything Electric’s profile across UK and international media.
- Associated Press syndicated broadcast coverage reached hundreds of international outlets, positioning Everything Electric UK on a global stage.
- National broadcast media, including GB News, featured EV launches, expert insight and industry commentary.
- Online and trade titles, such as MSN News and Motor Trader, covered vehicle debuts, test drives, and clean technology innovations.
On-site attendance from Reuters, Business Insider, What Car?, Carwow, Elle, Harper’s Bazaar and Red Bull Magazine generated a broad spectrum of coverage across news, automotive, technology, lifestyle and business media.
High-impact features appeared in The Times, Automotive World, Radio Times and Transport + Energy, reporting on both the events and the live launch and filming of Zapheap.
Results
Across the Everything Electric UK 2025 London and Hampshire events, the PR programme delivered:
- 348 earned media articles (+45% year-on-year)
- 1.42 billion total media reach (+136% year-on-year)
- 100% positive or neutral sentiment across all coverage
- Coverage secured in many of the world’s most influential media outlets
These results significantly exceeded benchmarks for large-scale consumer and B2B event PR campaigns within the automotive and clean technology sectors.
Business Impact
The 2025 programme demonstrates how a strategic B2B PR approach, aligned with brand and marketing objectives, can drive measurable growth in awareness, credibility and influence.
By combining data-led planning, high-impact storytelling and a high-performing press office, we helped position Everything Electric as:
- The UK’s leading electric vehicle and clean technology event platform.
- A go-to source for journalists covering EVs, sustainability and electrification
- A key contributor to the UK’s accelerating transition to electric mobility
This case study highlights the value of working with a specialist B2B PR agency that understands the intersection of automotive, clean technology and large-scale event communications.
Through trusted partnership, strategic alignment and consistent delivery, Everything Electric UK achieved its strongest year to date, setting a new benchmark for EV event PR and clean technology media relations in the UK.
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