Why Public Relations Is Now a Core Strategy in the AI-Driven Discoverability Era In case you have missed it, we’re officially in the Generative Engine Optimisation (GEO) era. But, are you ready? If your marketing strategy still separates PR from broader visibility and search goals, you’re missing a fundamental shift in how audiences discover brands…
B2B PR Case Study: Driving Record Media Coverage for the UK’s Leading Electric Vehicle & Clean Technology Events Everything Electric UK is the UK’s leading consumer and industry platform dedicated to electric vehicles, clean technology and sustainable living. In 2025, the brand delivered two flagship events in London and Hampshire, bringing together global EV manufacturers,…
While awards may seem like a time and resource drain, fundamentally they are a valuable exercise that will have benefits to both your brand and your team.
The must-know marketing & PR trends and predictions to take your 2022 strategies and plans to the next level.
Four steps you can take to ensure your brand's marketing strategy will stand the test of time - in and outside of a crisis.
Marketing is ever-changing and evolves at an exponential rate. What worked just a few months ago won’t necessarily work tomorrow, which is why it is vital for businesses to regularly revive and refine their marketing, PR, and communications activity to drive measurable results.
When used at its full potential, LinkedIn provides professionals and brands with limitless opportunities to build their network, increase their industry engagement and expand their new business pipeline. We share our guide to LinkedIn success for professional profiles.
